Internship Curriculum
| Creating a Web Presence: Blogging 101 |
|---|
In the digital age, it's important to build and maintain your personal, online brand identity. Creating a blog is a crucial first step in this process. A blog provides a stage for you to tell the world who you are and what you think.
GOAL: Learn how to create good content, how to get people to read it and how to make money blogging
| Leveraging Social Bookmarks to Drive Traffic to Your Site |
|---|
Social bookmarking is a method for Internet users to organize, search and share bookmarks of web pages. You will be introduced to the most important bookmarking communities and learn how to leverage their services to increase your blog's traffic.
GOAL: Sign up for the major social bookmarking services and learn how they may be used to enhance a blog's visibility to create good content, how to get people to read it and how to make money blogging
| Online Guerrilla Marketing: Forum Posting Strategies |
|---|
Guerrilla marketing is more about matching wits than matching budgets. Guerrilla marketing can be as different from traditional marketing as guerrilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerrilla marketers snipe away with their marketing resources for
maximum impact.
GOAL: Understand the principals of guerrilla marketing and then hone your skills by brainstorming with other GotGameU interns to launch GotGame's next guerrilla campaign
| Event Planning: How to Build a Build and Promote Events |
|---|
A local area network (LAN) party is a gathering of people with their computers, networked together for the purpose of playing multi-player computer games. LANs come in various sizes, from a few people to literally tens of thousands.
At the end of the ten-week program, we will have over ten GotGame-sponsored LAN parties going on simultaneously around the country. You are going to help us put the infrastructure into place to make this happen. Get ready to make history.
GOAL: Understand what it takes to organize, market, and host a promotional event
| Social Networking Success: How Facebook Has Changed the Way We Communicate |
|---|
Playing an active and positive role on social networks, such as Facebook and MySpace, is important in crafting both a personal and corporate identity. Individuals and businesses can leverage the incredible, viral power of social networks to drive traffic and build their brand strength.
GOAL: Build your personal brand on Facebook and MySpace; actively participate on the GotGame community pages on each of these social networks
| Advanced Tactics in Buzz Marketing: "Pssst... GotGame Rocks!" |
|---|
Buzz marketing, or word-of-mouth advertising is one of the most powerful weapons in a marketer's arsenal. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility, and hence is more effective.
GOAL: Collaborate with local GotGameU interns to create and execute an on-campus "Buzz Spray" campaign
| Email Marketing: Email Address Collection to Content Conversion Strategies |
|---|
One of the best manners by which to spread the word about a new product and to keep existing users coming back is through an active email marketing campaign. We will teach you how to collect email addresses from potential customers, manage email lists, create emails that will grab your audience's attention and track the results of your email campaigns.
GOAL: Learn how to create an effective email marketing campaign; collect at least 50 email addresses of people who you think would be interested in beta testing GotGame (for every person who you sign up, we will pay you a $5 commission
| Event Execution: Host a Party with GotGame |
|---|
We want you to help us to promote and host a LAN party in your area. Promotion and execution for this event will utilize all of the knowledge and skills that you have garnered from the previous weeks' lessons.
GOAL: Lets make history!
| Graduation and Awards |
|---|
GotGameU offers cash and other prizes for top graduates. The top graduates are usually offered full-time, paid positions at GI.
